Team Huddle: Music + Business = Music Business ≥ 2022 To-Do-List! Part 4

"This is your year!"


The new year's hype is infectious, but overall the excitement fades after a few weeks or months into the new year. Truth be told, those who prepare before the year is up make it past the New Year's hype. But for those that started after the new year, it's not too late. Take a look at the next tip:


Finish What You've Started

You probably have songs you haven't put out or an album you haven't finished. Well... Finish them!

Knock that out at the beginning of the year. Plan ahead, though, and set your schedule for releases. An album release for the Spring or summer maybe, or a new single every three months so you can promote it, or do you have so much music that you can release a mixtape every month or two?


Whatever music you have or plan on making, set a schedule and get it out there. Release your music on a more consistent basis. Grow your fan base by getting on to a scheduled program that they can expect and adopt. Spread your releases throughout the year but give them consistently while being a terror on marketing and promotion. It's not enough to just release it. You have to continuously tell people about it. You are the best salesperson in your story. Your fans are a very close second. Give them a reason to talk about how great your music and story are.


You don't have to be the most talented to outwork them.

"They may be smarter than you. They may have more money than you. They may come from a different city or a better family. But they can NEVER outwork you. And they can NEVER out prepare you. And they just can't out practice you. And that's why you'll win." — Robin Sharma


Stop holding yourself back from your success.

I'll touch on a different episode on how, subconsciously, many of us fear success, but for now, you need to give the world all of that incredible music you're creating!


Shaheim Kellum


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