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Quality Product + Quality Effort (S1:E3)



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When I say product, I'm referring to anything that you produce. It could be music, beats, merchandise, or even a service. You're always going to be judged by the quality of your product. If you honestly feel you put in a half-assed job then the quality of the work will suffer for it. Your fans deserve your absolute best and the way you create your product should matter to you, so it can matter to them.


I'm not saying that everything you create should be perfect before you put it out, because if you seek perfection you'll never put out your work. Nevertheless, it should be darn close to perfect or at the very least, everything you could have put into it.

Think of it this way.

If you went out to buy someone else's product, how would you feel if the quality was lacking? The product does not live up to the hype nor the advertisement. You would put it back, throw it away or never try it again. That's how your fans feel. Fans get swamped by music on their timeline, from every corner so it's hard to decide what to listen to. When the music is coming from you, they are hoping not to be let down. So when they decide to check you out, your best effort is the minimum you should have given them in that moment.

It doesn't matter if you've had 10 top 10 hit songs, your fans will start to scatter when they hear one dud. They may come back for your next one because they really want to support you but if you're cranking out subpar quality product, they will no longer be interested. You're only as good as your last hit, as they say. Keep giving your best effort. You owe it to the fan and to yourself.

“You know best of all when you're not giving your all.

Don't make your minimum effort your maximum effort. Okay?

You got this!”


Shaheim Kellum


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