You have ONE job when you put out music and that's to be interesting enough to want to be listened to. Your job is to get people to want to give a damn. When you're building a fan base, it can be difficult to get anyone to listen to your stuff.
Now, when you're just coming out as an artist you want to be heard, right? So you use what's available to you for promotion... social media. You start to tag everyone you know and even people you don't know, you spam inboxes, you place your music links under unrelated posts in the comment section. SMH. We've all done it and we all know how it feels when it's done to us.
Listen carefully, these tactics are the quickest way NOT to get noticed.
You can play the numbers game all you want and get a few listens but that's as far as it goes. The more people you piss off, the harder your chances are in getting people to talk about you... in a good way.
Every time you do get someone to listen to your music, a few things are going to happen.
The person is going to either:
1) Love it and share it.
2) Like it but never listen to it again.
3) Tell you they like it but they really don't
4) Not like it and ghost you whenever you post or tag them to anything else.
5) Hate it and block you for sending such trash.
That last one is a little exaggerated but then again it's not. If a listener you're engaging for the first time doesn't like or hates (See 3-5) a song you sent them they're not really looking forward listening to anything else you got going forward. Your next single can be 100 times better than that one and they still won't take that chance. They have 3 min of life to live and they're not going to waste it on you again. That's a sad truth but maybe you can change your approach to how you engage them.
When artists are building a fan base or trying to get new fans, many artists don't realize how important a first impression is.
When it comes to your music, the music HAS TO BE GOOD! Again, you have to have good music but if your music isn't quite at the level it needs to be to make it big, we can change your approach to the first impression and still gain you followers. How's that sound?
Note: This is not to put pressure on you about when you should release your music however, I'm going to give you a few things to think about when putting out music to build a fan base.
If you're new at this music thing or don't have a lot of experience in music, recording etc, then your first job is to be heard. Now before you go spamming people, like we said above (not a good idea), think of your music as your little baby. You wouldn't just give your baby to anyone, right? You would make sure you are putting your baby in good hands. So with your music, instead of just sending out your music to any and everyone, you're going to send it to people that will give you feedback. That's right, the only thing you should be seeking is feedback. Not spins, plays, streams or downloads, just feedback. Now the funny thing about feedback is the people that you entrust your baby with to give it, they actually love doing it, whenever they get around to it. And when they do, hopefully it's in depth and honest. Hopefully, it's some stuff you don't want to hear but need to hear to make that song or your next song better. When you receive the feedback, be humble and maybe even ask questions so you can apply the constructive criticism better the next go round.
Here's the twist, the people that gave you the feedback are actually looking forward to your next single. You actually have a person waiting for your next one. Even if the song wasn't all that good, they won't block you or ignore you, they might even follow you to keep you on their radar. They're actually looking forward to seeing if you took their advice or not. They have silently become a fan. For me, I love when artists and producers come back to me with new stuff after we've discussed their previous works. I love it because it means they trust me, they trust what I say and my opinion holds weight to them and what better feeling is there than to be respected. I'm not the only one and so many other experienced professionals feel the same way.
You see it on music reality shows all the time when the judges gave criticism to a performer and when they see that the performer listened to the advice they gave, applied it and excelled, they feel validated in backing that artist for the rest for the show.
Because of this approach to getting feedback first as you're developing, you'll gain respect in influential circles and when the music is at the level of being big, those same influencers will back it, share it and maybe introduce it to their network (new fans from a trusted source). That's building a fan base from jump. That's a job well done.
Time to work smarter not harder. Get Music Coach Tips like these and more advice through my Twitter page, follow @TheMACoach and turn on notifications.