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Team Huddle: Music + Business = Music Business ≥ 2022 To-Do-List! Part 1

"This is my year!"

We've all heard this before and have probably said it yourself. THIS IS MY YEAR! A declaration on our new year's resolution. We use this saying to amp us up on the dreams, the freshness, and the newness of the upcoming year. How's that working out for you? The new year's hype is infectious, but overall the excitement fades after a few weeks or months into the new year. Truth be told, only those who prepare before the year is up make it past the New Year's hype.

We're approaching a new year, but the grind doesn't stop. I have done heavy networking, phone calls, emails, and booking meetings for the new year. I would do this starting in November all the way to New Year's Eve. So while everyone else is shutting down for the holiday season, I figured I would be able to capitalize on the quiet time and take the top-of-mind awareness position in the minds of the businesses or professionals I wanted to connect to in the new year. I have done this for years, and it has never failed me.

Say This To Yourself

I will not overthink. I will not hold myself back. I will not make excuses. I will not doubt myself. I will find a way.
  • Stop the overthinking. There will be no more overthinking.

  • Stop holding yourself back. There will be no more holding back.

  • Stop making excuses. There will be no more excuses.

  • Stop doubting yourself. No more doubting yourself.

It's time to stop creating obstacles and start creating pathways for your success, and it all starts in how you think and what you consistently do. The music industry is shifting every year; let it! Find your place in it and make your move.

Here's one tip to help you prepare and get a head start on your new year:

Stop being busy; be productive.

Yes, you have plenty to do, and there are tons more but are you getting anything done, or are you just being busy? Being busy is when you see an artist doing many different things in and around their career, but they don't go anywhere. They look like they're moving, but they're in the same spot. No new fans and very few opportunities. Being busy is like watching someone running on a treadmill. No matter how fast they run, they haven't gone anywhere. There's nothing that can be seen as a measurement of their progress, just a whole lot of jogging in place. Like on a treadmill, you can crank it to the highest speed, run as fast as you can, and still be in the same spot. Eventually, it will become frustrating and overwhelming. Being busy is a surefire way to burn out, get discouraged, and ultimately quit altogether. That's not what you want. What you want is to be productive.

Get out of the studio and get on the stage and in front of potential fans. Work on your craft, speak to people about your music and get a situation. Every encounter is something to learn about yourself and your fans. Use the information to leverage your career. Attend conferences and recording sessions where you can take notes and ask questions. Meet people and be remarkable where they will remember you in the future. It's not all about who you know; it's who knows you. That's the key. You can talk about yourself until you're blue in the face, but it's more impactful when other people are doing it for you. Get some top-of-mind awareness going and be the person who pops up into mind when people talk about making moves.

Shaheim Kellum

T H E M U S I C P R O F E S S I O N A L ≥ P O D C A S T



S U P P O R T T H E ≥ P O D C A S T


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