Wait... this must be wrong. "Why would it be more about them than it is about me..." you ask? "It's always about me, right? Everything is about me as it should be, right? It's my thoughts, my ideas and my actions that give me my life. So why would it be more about them than it is about me?"
When you're building your music catalog, you should listen more to how you are communicating your feelings. Are you clearly communicating the story you want your listener to see in their minds and equally, if not more, to feel it in their hearts? To break down one of the highest principles about business, it's about people! (Don't fool yourself to think otherwise!)