Updated: Dec 23, 2021
Reference: Apple Music for Artists
Apart from creating and releasing your music, you need to get it into the right hands. An Electronic Press Kit, or EPK, helps you cut through the noise.
Packaged in one place, an EPK is your professional resume and business card, making it easy for music industry professionals such as managers, booking agents, venues, promoters, journalists, and more to access and review your work.
Make a great first impression.
Exploring if an EPK is suitable for you indicates that you may be ready to take your career to the next level and establish yourself as a brand. Many artists craft their EPKs, while others may work with professionals to create an EPK that’s just right.
To ensure your EPK is concise and to the point, be sure it has these key elements:
Artist bio. It should be written in the third person and tell the world who you are and what you’re all about. We suggest having a long and short version of this handy.
Photos. Include a variety of high-quality images or album artwork that can be used for promotional purposes.
Your music. Highlight your most popular songs or songs that most authentically represent who you are. Include links to these songs.
Music videos. Give people a peek into your on-screen persona. Include links to some of your best videos, behind-the-scenes shots, and other visually compelling elements.
Notable moments. Include performances, quotes from interviews, accolades, and other highlights and achievements.
Upcoming releases. Keep people curious by sharing details about any forthcoming playlists, appearances, interviews, or musical releases.
Analytics. Showcase the impact your music is making out in the world.
Contact information. Include ways to reach you, such as social media handles, email, and website.
Elevate your brand
While an EPK’s primary focus is to broadcast your brand and forge potential partnerships, another advantage of drafting an EPK is the journey of self-reflection. Hopefully, as you’re collecting assets and highlighting your wins, you’ll grow a deeper understanding of your brand’s goal and mission.
One last thing, as a best practice, keep your EPK fresh and up to date. You never know whose desk it’ll come across.